|
|
|
Seeks Higher ADR |
Silver Spring, MD (November 26, 2001) � The next generation prototype
for Sleep Inn, launched this summer to broaden the brand�s appeal to primary
and secondary market developers, now also features unique Contemporary
and Craftsman design options, in addition to the traditional design associated
with the brand.
�With the launch of the new prototype, our aim is to give developers more options to consider, depending on their market conditions,� said Thom Hall, vice president, brand management & strategies. �We�ve taken the signature elements of the brand and expanded on them to suit developers� needs.� Although the exterior designs differ, the three Sleep Inn designs all incorporate the brand�s signature elements � contemporary design, exterior tower, atrium lobby and in-room efficiencies � as well as the following:
rooms, positions the brand to compete in primary markets. Sleep Inn is one of seven brands franchised by Choice Hotels International (NYSE:CHH), the world�s second largest hotel franchisor with more than 5,000 hotels in 43 countries operating under the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn and MainStay Suites brand names. |
###
Choice Hotels International. Anne Papa Curtis Tel: (301) 592-5155 [email protected] www.choicehotels.com |