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Sleep Inn's New Prototype Includes Larger Rooms; 
Seeks Higher ADR 

Silver Spring, MD (November 26, 2001) � The next generation prototype for Sleep Inn, launched this summer to broaden the brand�s appeal to primary and secondary market developers, now also features unique Contemporary and Craftsman design options, in addition to the traditional design associated with the brand. 

�With the launch of the new prototype, our aim is to give developers more options to consider, depending on their market conditions,� said Thom Hall, vice president, brand management & strategies. �We�ve taken the signature elements of the brand and expanded on them to suit developers� needs.� 

Although the exterior designs differ, the three Sleep Inn designs all incorporate the brand�s signature elements � contemporary design, exterior tower, atrium lobby and in-room efficiencies � as well as the following: 

  • A combination of approximately 80 rooms and suites, expandable depending on market demand. At least 25 percent of the rooms must be suites. 
  • Larger standard rooms. 
  • A mix of traditional tub/shower combinations and the brand�s signature shower-only room. 
  • A move from wall-hung to free-standing guest room furniture. 
  • A switch from fixed fluorescent to more traditional lighting. 
  • Addition of an ergonomic guest chair in each room. 
  • Improved layout of breakfast area. 
According to Hall, the new design, coupled with the brand�s reimaging campaign that is slated for completion in June 2002, are ultimately expected to net a 20 percent increase in average daily rate for the brand. �Historically, Sleep Inn development has been strong in tertiary and some secondary markets,� he said. �We�ve built a solid base in these critical markets. This next generation prototype, with its exterior design options, suites and larger
rooms, positions the brand to compete in primary markets. 

Sleep Inn is one of seven brands franchised by Choice Hotels International (NYSE:CHH), the world�s second largest hotel franchisor with more than 5,000 hotels in 43 countries operating under the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn and MainStay Suites brand names. 

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Contact:
Choice Hotels International. 
Anne Papa Curtis 
Tel: (301) 592-5155
[email protected]
www.choicehotels.com

Also See New Holiday Inn Express Prototype Based on Three Fundamental Design Concepts - Cleanliness, Timelessness and Cost-efficiency / Oct 2000 
Hilton Re-launches Homewood Suites with New Prototype / Jan 2000 
Wingate Designs 64-Room Prototype for Smaller Land Parcels / Mar 2001 


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