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of its Reservation System |
MILWAUKEE, Wis., November 19, 2001�Baymont Inns & Suites today
announced that it has successfully completed the transition of its reservation
system to the new state-of-the-art facilities of InnLink Corp., one of
the nation�s leading reservation service providers.
When fully implemented in 2002, the new two-way system will increase the contribution from the CRC, GDS and Internet channels; provide all room types and offer last room sales availability in all distribution channels; present a single point of entry for all rates; and improve integrity of the CRC with the customer. �We already are aggressively moving forward and expect to implement the cutting-edge system by next summer,� he said. Mike Young, InnLink Corp. president stated that InnLink has a staff dedicated and trained to handle the Baymont Inns & Suites call volume. �Our response time has improved over the previous call center operation, and our conversion ratio is higher. We see room for continued improvement in contribution to occupancy by the reservation center.� Headquartered in Hendersonville, Tenn., InnLink Corporation is one of the nation�s leading private label voice and electronic reservation services. For more than a decade, the company has provided services to a diverse group of hotel brands and independent hotels, ranging from budget to five-star properties. InnLink utilizes a combination of existing and proprietary software to service its client base, including WizCom gateway technology. Baymont Inns & Suites is a division of the Milwaukee-based Marcus Corporation (NYSE: MCS). Marcus currently operates or franchises 190 Baymont Inns & Suites in 31 states and seven Woodfield Suites. The company�s movie theatre division includes 473 movie screens in the Midwest and a family entertainment center in Wisconsin. Its Marcus Hotels and Resorts division owns or manages 11 hotels and resorts across the United States. For more information, visit the company's Web site at www.marcuscorp.com. Certain matters discussed in this press release are "forward-looking statements" intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. |
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Carol McCune (703) 431-6293 www.marcuscorp.com |
Also See | Baymont Outsources Reservations and Guest Loyalty Program; Closing Reservation Center in Milwaukee / Sept 2001 |