Hotel Online Special Report

advertisement
0.
Pinehurst Brings Together Landscape and Building 
Architects, Botanists, Cosmetic Chemists, Historians 
and Spa Experts to Develop $12 million Spa


 
VILLAGE OF PINEHURST, N.C., July 3, 2001 - The new Spa at Pinehurst, whose steel structure has now risen on the grounds of the venerable Carolina hotel, will embrace its North Carolina roots in both form and function.

Construction on the 31,000-square-foot building began in December and a mild winter has kept the work on schedule.  In Spring 2002, the $12 million luxury spa will open to Pinehurst guests as the largest spa ever built east of the North Carolina mountains.

"The Spa at Pinehurst is being built and operated to reflect the traditions of its Sandhills home," said Patrick Corso, President and Chief Executive Officer of Pinehurst.  "We know it will add to the resort experience of both the golfers and non-golfers who come to Pinehurst for a relaxing getaway."
 

In late April, executives at Pinehurst invited a team of key spa experts, landscape and building architects, international botanists, cosmetic chemists and historians to capture the essence of the historic resort and its surroundings.

This extensive research started a process that will result in exclusively designed spa products and treatments reflecting the timeless beauty of the Sandhills.  All will recreate the scents and sights of Pinehurst, based on actual samples taken from the region.

The spa's architecture also stays true to Pinehurst's past and the more than 100 years of the famed resort's history.

"The spa's design incorporates details of Pinehurst's first buildings," said Francis Chester, Pinehurst Project Manager who is overseeing the spa's construction.  "This will include the twin towers on the front facade, reminiscent of the conservatory that once stood between the original Carolina and the present hotel's East Wing."

On the inside, The Spa will be decidedly Southern, incorporating the flora of the Sandhills and the refreshing vitality of Pinehurst.  These same themes will carry through each treatment and package offered, including the sand of the Sandhills for exfoliation treatments, clay from neighboring Seagrove for select body wraps and local botanicals such as holly berry, magnolia and pine for aromatherapy and body treatments.

"We want to emphasize the atmosphere of the Pinehurst area with each treatment a guest receives at the Spa," said Kim Parker, Spa Director.  "Our focus will remain on those key elements that have always drawn people here -- an air of relaxation and luxury, pampering and an opportunity to stay in tune with nature."

When finished, the Spa at Pinehurst 

Kim Parker Appointed 
Spa Director

Feb 2001 - Kim Parker has officially taken the reigns as the Pinehurst's new Spa Director. In making the announcement this week, the historic resort takes one step further in delivering another stellar amenity to a place well known for unmatched service.

Parker, a Sandhills native, was a natural choice for the position. Her entire career in hospitality management has been spent at Pinehurst Resort, spanning 14 years in various departments. Her latest title will put her in responsible charge of the inner workings of The Spa at Pinehurst, including hiring, training, operations, treatments, and product development.

Parker's first order of business is to complete benchmarking studies at various premier spas throughout the country. The research will help in developing the individual spa packages and hiring standards, the next steps towards a 2002 Spa grand opening. While many resumes have been sent since the Spa was first announced last year, Parker doesn't expect to begin recruiting and hiring the 80-100 Spa staff members until this fall.
                  
A graduate of Sandhills Community College in nearby Southern Pines, North Carolina, Parker holds an Associates Degree in Hospitality Management. Many of her early working years at Pinehurst were spent in the accounting department, giving her a solid background in fiscal responsibility and operational budgeting. In her 14 years, she has been promoted to various managerial positions, including Credit Manager, Reservations Supervisor, Front Office Manager, and most recently, Housekeeping Director prior to accepting her new duties. 

"We are impressed with Kim's enthusiasm and energy," said Donald Porterfield, V.P. of Operations at Pinehurst. "She has been a dedicated long-term employee partner that has achieved success in every position she's held here. We strongly support her in this new endeavor and look forward to the same success she's had with previous roles." 

Parker resides in Moore County, North Carolina with sons Christopher and Jeremy. Parker will operate from her office at the Carolina hotel until The Spa building becomes available.

will be a shrine to personalized care.  A staff of experts will offer the latest in massage, skin and body care and bath treatments.  The Spa will also feature a 750-square-foot Image Center offering hair and nail care, complete with a retail shop for those who wish to take the North Carolina experience home.  Guests will also relax in the Spa's steam, sauna and whirlpool areas for both men and women.

The 1,300-square-foot fitness studio will contain state-of-the-art cardiovascular and strength training equipment, especially suited for golfers desiring pre- and post-golf workouts and conditioning.  Swimmers will be able to enjoy the lap pool.

The Spa at Pinehurst adds an important amenity to Pinehurst's many attractions, including eight premier golf courses, a renowned 24-court tennis complex, water sports at Lake Pinehurst, nine dining facilities and more.

Pinehurst is part of a collection of luxury golf destinations that make up the Pinehurst Company, a wholly owned subsidiary of ClubCorp.  In addition to Pinehurst, the resorts include The Homestead, Hot Springs, Va; Barton Creek, Austin, Tex.; Daufuskie Island, Daufuskie Island, S.C.; Palmilla in Los Cabos, Mexico and Firestone Country Club in Akron, Ohio.

Founded in 1957, Dallas-based ClubCorp has $1.6 billion in assets and is the world leader in delivering golf and related premier resort experiences.  Internationally, the company owns or operates more than 220 golf courses, country clubs, private dining clubs and resorts.

ClubCorp purchased its Pinehurst interest in 1984 and committed to return Pinehurst to its former glory as a world-class golf and resort destination.  This effort to maintain the village's historical legacy while creating healthy growth has directly contributed to the awarding of several prestigious golf events to Pinehurst, including the 1999 and 2005 U.S. Open championships.

###

Contact:
Spa at Pinehurst
http://www.pinehurst.com/

Also See ClubCorp Still Going Strong with Son Now Leading the Way / Jan 2001 


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.