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Is London Really Sick? |
August 21, 2001 - Preliminary numbers for London
from the Andersen Hotel Industry Benchmark Survey initially indicate that
the industry turned in a poor performance in July. Average room rates
fell 12 percent to £112. This is the first month that average
room rates have declined this year. Demand also continued to fall
in July with occupancy down five percent to 84 percent. However,
this performance is not all bad news for the industry. It must be
remembered that the industry recorded unprecedented growth in July 2000
with average room rates and demand boosted by the Farnborough airshow and
the American Bar Association Conference. Both events resulted in
occupancy levels reaching 90 percent and average room rates £125.
Andersen has tracked the performance of an identical sample of 66 hotels through July 1999 to July 2001 to identify how the market has moved. Our analysis reveals that 2001 July performance in average room rate terms is nearly one percent higher than in 1999, although demand has fallen. This would indicate that rate growth is continuing despite the fall in demand, although at a rate lower than inflation. Previous analysis by Andersen also reveals that typically there is up to an 18-month lag time between a fall in occupancy and a fall in room rates. This is due to many hotels having existing contracts in place, for both commercial and conference business, which have been negotiated at rates before the fall in demand. Conversely, after any recession room rates typically take up to 18 months to recover once improvements in occupancy begin. Andersen therefore believe that although average room rates may decline by the year-end, the fall will be marginal. Launched in 1996 as the definitive source of hotel performance data outside North America, the Andersen Hotel Industry Benchmark Survey comprises information gathered from more than 5,000 hotels in 300 markets across 140 countries. The survey currently tracks hotel performance everywhere outside the North America. Regional surveys are produced for Asia Pacific, the Caribbean and Latin America, Europe and the Middle East and Africa. These are supported by in-depth country/city reports for Australia, Germany, Italy, New Zealand, South Africa, the UK and London. Further surveys are underway for Benelux, Japan and Spain.
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Julia Felton
44 20 7304 1785 [email protected] Lorna Clarke 44 20 7438 2870 www.hotelbenchmark.com |
Also See: | European Hotel Performance Resilient Despite Worsening Economic Conditions / Andersen / Aug 2001 |
Rooms Yield Growth Continues in Europe Despite Adverse Trading Conditions / May 2001 |