| George Lidicker,
president of the Sedona-based hotel management & development company,
said, "Our objective is to restore The Tides as one of the finest resorts
on the East Coast and to reposition the property as a top destination resort
in the United States. The property has many fine inherent attributes --
a waterfront location with views from almost every guest room, on-site
marina and boating program featuring the historic 127-foot yacht 'Miss
Ann,' one of Virginia's best golf courses, a loyal staff, local repeat
clientele, and easy access from major East Coast markets such as Washington
D.C., Richmond and Norfolk. Our long-range plans will enhance and refurbish
this classic property while continuing its history as a high-quality, independently-run
destination."
Plans include renovation of guest rooms and public
areas of The Tides Inn, improvements to the Golden Eagle golf course and
clubhouse, expansion of conference facilities and The Tides' spa. Refurbishment
will be done in phases with the bulk of the work done this off-season (November
to April) and the resort will remain open during its regular season thereafter.
SRM and its principals have a long history of
successfully managing and repositioning environmentally sensitive and culturally
attuned properties in the United States. Prior to forming SRM in 1992,
Lidicker was responsible for opening or repositioning 23 major projects
in environmentally pristine areas. Amongst them are the award-winning Lodge
at Koele and Manele Bay Hotel both on the island of Lana'i, formerly Hawaii's
pineapple island. Prior to opening the Lana'i properties, Lidicker directed
the unveiling of prestigious properties such as the Kapalua Bay Hotel on
Maui and the S.S. Norway. Sedona is the location of SRM's Enchantment Resort
and Mii amo, a |
The Tides Initiates
New Growth Opportunities Resort to Partner
with Management Group
Irvington, Va. (Feb. 20, 2001) - The Tides Resort, one
of the country's premier resorts, has partnered with Sedona Resort Management,
a renowned management firm. The partnership was created to bring The Tides
to the next level of leisure and customer service.
The Tides located in Irvington, Virginia, selected Sedona
Resort Management (SRM), a highly respected small resort management company
of Sedona, Arizona to take over operations. The Tides has been run by the
Stephens family for more than 50 years.
We asked our peers throughout the resort industry what
firm could best manage a small destination like The Tides, says Lee Stephens,
president of The Tides. From Arizona to Vermont, the answer was Sedona
Resort Management.
The Stephens family worked with Ewing Monroe Bemiss &
Co. of Richmond to interview more than two dozen candidate companies.
They chose SRM because it best met the criteria of the Stephens family.
Says Stephens, From the start of our quest in October,
we wanted to partner with a firm that would respect the more than 50 years
of Tides tradition while having the marketing and financial savvy to take
The Tides through the 21st Century.
Early this fall, The Tides made the decision to partner
with a management firm, recognizing that they lacked the means to grow
the resort the way they would like. SRM's primary responsibilities will
be to continue to build on the excellent service that has become synonymous
with The Tides while streamlining operations and planning for a much-needed
capital improvement and expansion program. |
SEDONA,
Ariz. - May 15, 2001-- Sedona Resort Management (SRM) announced their recent
acquisition of The Tides -- including The Tides Inn, The Tides Lodge and
Golden Eagle Golf Course -- a 50-year-old, family-owned and operated resort
property in Irvington, Va., located on two lush peninsulas overlooking
the mouth of the Rappahannock River and The Chesapeake Bay.