Hotel Online  Special Report

advertisement

--

 Baymont Inns & Suites Selectively Uses 
Hotel Conversions to Augment Growth
Ten Existing Properties Recently Re-opened or in Conversion
--
MILWAUKEE, Wisc., May 15, 2001--Baymont Inns & Suites, a leading mid-priced segment hotel brand, today announced that it will expand the role of hotel conversions within the company�s five-year strategic plan to grow the brand to approximately 500 hotels nationwide.  The company said that it has recently re-opened or is in the process of converting 10 properties to the Baymont brand.  Currently, there are 180 Baymont Inns & Suites open in 30 states and more than 25 under development.

�For the past few years, we have emphasized new construction,� said Dan Daniele, president Baymont Franchises International  �Moving forward, we intend to selectively use conversions to accelerate our growth.

�Our conversion package is adaptable to a wide array of hotel brands,� he noted.  �Over the past several years, 10 properties from other hotel brands have successfully converted to the Baymont brand, but we have not formally pursued conversions as a separate growth opportunity.  We now are targeting 10 to 15 percent of our growth to come from conversions.�

Daniele said that Baymont seeks hotels that are 5 to 10 years old with more than 60 rooms.  Room size must be a minimum of 12 feet by 17 feet, and bathrooms must include a tub/shower.  Properties must have interior corridors, except certain beach locations, be ADA-compliant and have appropriate life safety equipment.  Hotels with more than two stories must provide elevator service.

Hotels must be architecturally adaptable to either Baymont�s Landmark or Sunrise prototypes.  The company provides cost-effective architectural and engineering plans and specifications to assist owners.  A typical conversion requires three to nine months, depending on remodeling needs.

�As operators ourselves, Baymont understands the importance of quality design and appearance,� said Daniele.  �Our range of conversion services includes extensive assistance in the areas of design, marketing and training.�

Properties recently converted to the Baymont Inns & Suites brand include, Nashville, Tenn., Waupaca, Wis., Joplin, Mo., and Lexington, Ky.  Properties currently undergoing conversion include Lake Ozark, Mo., Lawrence, Kan and North Aurora, Ill. 

Baymont Inns & Suites is owned, operated and franchised by the Milwaukee - based Marcus Corporation (NYSE: MCS), which comprises four divisions: mid-market, limited-service lodging, hotels/resorts, movie theaters and restaurants.  In addition to more than 180 owned or franchised Baymont Inns & Suites, The Marcus Corporation operates seven Woodfield Suites in Illinois, Wisconsin, Colorado, Ohio and Texas, and  operates hotels and/or resorts in Wisconsin, California, Minnesota and Missouri.  

Certain matters discussed in this press release are "forward-looking statements" intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. 

   
###
Contact:
www.baymontinns.com

Also See Ozark Inns, LLC, a Missouri Investment Firm, Rehabilitating a Former Howard Johnson Into a Baymont Inn & Suites / Jan 2001 
Former Hilton Executive Jim Abrahamson Named President and COO of Baymont Inns Suites / May 2000 
Baymont Reveals New Brand-building Initiatives Including Guest Satisfaction Guarantee and New Room Amenities / Jan 2001 


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.