| June 5, 2001 - The prospect of a downturn in demand for hotel accommodations
resulting from an uncertain economic outlook has prompted noted hospitality
industry sales and marketing expert Howard Feiertag to launch a series
of seminars this summer on the fundamentals of selling in today's marketplace.
Entitled Hospitality Sales: Basics and Beyond, the one-day sessions will be held in the following 13 cities across the United States this summer.
During these practical-application presentations, Howard will share his in-depth knowledge of the essentials for successful selling that are particularly instrumental in leveraging competitiveness when room supply significantly exceeds demand. Some of the topics that will be covered in the program include sales communications, prospecting and lead development, maximizing selling time, and negotiations. The sessions are scheduled from 8:30 a.m. to 4:30 p.m., with the registration fee for the workshop set at $295 per person, including handout material and lunch each day. For those interested in obtaining more information about the seminars, complete details are available from HSA International at 877-432-7301 or at www.hsa.com.
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