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Hoteliers for Comment on Industry Trends |
April 2001 - Topaz Hotel Services, the San Francisco Bay Area�s largest
hotel reservation resource, recently surveyed some of San Francisco�s leading
hoteliers to comment on the current hotel climate and industry trends.
Included in this survey were questions about the impact of the economy
on business and leisure travel and if the current California energy crisis
will have any impact on travel to San Francisco. This survey is the beginning
of an ongoing conversation Topaz Hotel Services will have with leading
San Francisco Bay Area hoteliers. The following are excerpts from the survey.
Topaz Insider Please comment on the impact of the current
economic trends on 1st
�The Maxwell Hotel is actually ahead of last year�s first quarter. Some
�Transient demand is low due to the economic scene mostly from the high
�March will finish down from our forecast and below March 2000. However
our average daily rate has remained stable from last year. Our branded
properties have not suffered from the downturn in demand as much as our
independent hotel. We have also experienced a decline in our international
wholesale markets, yet there has been an increase in Internet booked wholesale
rooms.
What are your projections for the 2nd Quarter and the remainder of 2001? Are you anticipating any changes in demand? �April�s booking pace is behind last year (2000). During the first three
weeks we
�Demand will remain sluggish for the remainder of the year. The citywide
conventions have not created the same demand as in the past. Business travel
is being curtailed at present due to the uncertainty of the economy. The
perception of the California power crisis may impact convention and meetings
travel. Problems in Europe with agriculture may help the summer demand
as the American vacation market may stay at home this year.� Cambpell
Black �
�Our international business for April has declined and this pattern
looks as
Do you feel the changes in the economy have had an impact on travel? If so, in what way (s)? Have you seen an effect on business or leisure travel or both? �Changes in the economy, always have an impact on travel. The hospitality
�The economic climate has definitely had an impact on travel. We see the biggest impact in our leisure segment. Our travelers are more value conscious, and the corporate expense accounts are on hold.� Ingrid Summerfield _Joie de Vivre Hospitality Management. �We are experiencing slower business and less transient demand. Rather
than
What, if any, are the trends that you are seeing from Hotels and the travel industry in general reacting to the changes in the market? Please comment on sell strategy patterns: have you seen an effect on rates offered throughout the Bay Area? �We have seen competitors dropping rates more readily during certain
weak
�Our properties are reasonably priced, offer great service, and are
in locations
�Hotels are analyzing costs. There has been such a tremendous demand for hotel rooms that is reflected in the growth of the industry over the past years. As that demand subsides, hotels need to look at doing business differently. Additionally, with the current lay-off�s in the dot -com sector, there may be an increase in labor supply to the service sector. This will be good as the hospitality industry has been in need of a new supply of labor. �From a strategy perspective, rates seem to be softening throughout
the
Please comment on whether on not, you think, the current energy crisis has had any effect on travel to California and the Bay Area. Are there any other current conditions that you think are creating a significant impact on travel? �The energy crisis has probably had a very small affect on business
at this
�People in other parts of the country do talk about the energy crisis.
Meeting planners want to know what we would do if we lost power. A number
of hotels have implemented an energy surcharge. This is a temporary measure
to help offset the cost of the crisis and heighten awareness among the
travelers.�
�We do not believe that the energy crisis has had a significant effect
on travel.
�The energy crisis has definitely affected our bottom line, but we have
decided
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Topaz Hotel Services, LLC, 360 22nd Street, Suite 300, Oakland, California 94612 http://www.HotelRes.com |
Also See | Topaz Hotel Services Powers Joie de Vivre, Kimpton Group, and Personality Hotels Web Sites With Online Booking Engine / Oct 1999 |