Hotel Online Special Report


  Starwood Installing TopLine PROPHET Enterprise 
Revenue Management System in 200 Properties 
by Year’s End

COLUMBIA, Md., March 6, 2001 - OPUS 2 Revenue Technologies, a wholly owned subsidiary of MICROS Systems, Inc.  (Nasdaq: MCRS - news), has completed the development of a new Enterprise Revenue Management System which will be installed on a global basis for Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT - news). Starwood properties include the Sheraton, Westin, St. Regis, The Luxury Collection, W and Four Points by Sheraton brands. The TopLine PROPHET Enterprise Revenue Management System, a major module of the OPERA Enterprise Solution, has been beta-tested at several of Starwood’s North American properties and is scheduled for a company-wide rollout starting immediately. Among the first properties to utilize the new system will be the W San Francisco, the Sheraton Bal Harbour, The Westin Peachtree Plaza in Atlanta and The Westin Horton Plaza in San Diego.
OPUS 2’s TopLine PROPHET Enterprise Management System represents the highest level of technology in today’s hospitality marketplace. Its client- server system provides centralized yield management over the Internet, Local Area Networks (LANs) and Wide Area Networks (WANs), allowing data for multiple hotels to exist in a single database. All updates are automatically distributed from the central server, minimizing the support needed for client workstations.

“When we began working with Starwood on the development of TopLine PROPHET Enterprise, we had an ambitious vision of what this system could do for a global hotel company,” said Charles R. Clack, CEO of OPUS 2. “By working closely with executives at Starwood, we have gone far beyond our original concept and now have a system that provides an outstanding centralized solution for maximizing revenues from both transient and group travel markets.”

Eric Orkin, President and co-founder of OPUS 2, explained, “This system is based on a sophisticated scalable architecture that gives our product tremendous flexibility and power. TopLine PROPHET Enterprise runs on any platform that supports Java™, including Windows®, MacOS, Linux and Sun Solaris™. This system also automatically distributes updates to client software, effortlessly keeping all workstations within Starwood’s worldwide operations up-to-date on the 

Starwood Named Edward S. Netzhammer as Vice President of Global Revenue Management in December, 1999
WHITE PLAINS, N.Y.— December 14, 1999 - Starwood Hotels and Resorts Worldwide, Inc. named Edward S. Netzhammer to the newly created position of vice president of global revenue management. In his new role, Netzhammer’s responsibilities will include managing Starwood’s revenue management systems on a global basis, as well as creating a new revenue management system for the millennium.  Netzhammer begins his position January 1, 2000 and will report to Keith Ferrazzi, Starwood’s chief marketing officer. 

Netzhammer brings to the position more than 15 years of experience in hotel management at leading properties throughout the United States. Most recently, he was managing director of The Westin Century Plaza Hotel. Prior to that, he was area managing director for The Westin Mission Hills Resort, Rancho Mirage, California and spent two years as area managing director at The Westin Horton Plaza, San Diego. In addition, Netzhammer oversaw such luxury properties as The Westin La Paloma, Tucson; Arizona Sheraton El Conquistador, Tucson; The St. Regis, Aspen, Colorado; and The Phoenician, Phoenix. 

Before Netzhammer began his career with Westin in 1996, he held key positions at the San Diego Marriott Suites - where he received the David Ling Award for Sales Leadership - the Houston Marriott North at Greenspoint; the Radisson Plaza Hotel in Manhattan Beach, California; and several luxury hotels in Florida, Missouri and Louisiana. 

Netzhammer received a B.S. degree in general business at Nicholls State University, Thibodaux, LA. Netzhammer and his family are relocating to the New York area from Los Angeles.

latest release. TopLine PROPHET Enterprise can grow right along with Starwood’s global expansion.”

Ed Netzhammer, Starwood’s vice president of global revenue management stated, “Starwood has always been committed to providing the best operations’ systems for all of our properties around the world. We had many sophisticated requirements for our new revenue management system, and we worked in conjunction with OPUS 2 to develop an excellent product. We look forward to having TopLine PROPHET Enterprise installed in more than 200 of our properties by year’s end.”


Louise Casamento
Director of Marketing

Also See Hotel Revenue Management and Market Segmentation / Eric Orkin / Jan 2001 
Topline PROPHET Revenue Management System Installed At the MGM Grand Hotel/Casino in Las Vegas / April 2000 

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