Jim Burba, vice president and worldwide director of advisory services at Wimberly Allison Tong & Goo (WATG), will head up the campaign�s efforts to secure funds from hospitality industry consultants. 

�It is an honor for me to serve on the campaign committee,� states Burba.  �The American Hotel Foundation serves the lodging industry by providing resources for needed and valued educational and research projects.�  

Since its founding in 1953, the American Hotel Foundation (AHF) has been providing financial support for educational opportunities for students and industry-related research programs.  The Foundation is a subsidiary of the American Hotel & Motel Association and serves as its fund-raising arm.
 
According to the AHF, �The need to invest in the development of the industry�s human resources�through recruiting new talent, training staff, and grooming future leaders�is vital for the future prosperity of the hospitality industry.�
 
The goal of the campaign is to raise a minimum of $8,000,000 for use in career outreach and workforce development, scholarships, school to career programs, educational institute support, and technology research.  

Based in WATG's Newport Beach office, serving clients worldwide, Burba heads up a team of specialists assisting clients with a range of consulting services, including: financial and investment strategies; market feasibility analyses; financing and joint venture assistance; hotel management company selection and negotiation; renovation and expansion analyses; due diligence studies and reports; tourism studies and master plans; facilities planning and programming; asset and portfolio management.