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 Accor Planning to Expand the Budget Formule 1 
Network to 20 hotels by 2002 in Australia; 
Motel Formule 1 Brisbane Airport Opens

 
19 February 2001: As Brisbane Airport prepares for major expansion, the first Formule 1 motel in Queensland is today opening its doors. Comprising 93 rooms, the motel is located in the Airport Gateway estate in Hendra, near the race course and just 15 minutes from the city centre. The new budget motel will greatly enhance plans by Brisbane Airport chiefs to build a �city within a city� around the airport.
 
Formule 1 has revolutionised budget travel, providing a highly consistent and extremely affordable motel option that has become one of the great successes of the industry. Formule 1 complements Accor�s well-known hotel brands - Sofitel, Novotel, Mercure, All Seasons and Ibis - and is one of fastest-growing brands for the world�s leading hotel group.
 

Formule 1 rooms are modern and designed, 
with a big double bed and an upper bunk, 
sink with mirror, television and remote control, 
a corner table and an alarm clock. Rooms do 
not include shower or WC.
Already there are more than 350 Formule 1 motels around the world in 11 countries. Providing a standardised product in key commercial areas and close to major transport arteries, Formule 1 guarantees comfortable accommodation with a maximum tariff of $59 per room. All rooms offer a queen-size bed and overhead bunk plus an en suite bathroom, providing accommodation for up to three people at the one low price.

The success of the initial Formule 1 motels in Sydney, with consistent occupancy rates of over 80%, has prompted Accor to introduce additional sites in Australia�s major cities and key regional centres. Following its Queensland debut in Brisbane, the motel group is planning additional Formule 1�s in the sunshine state.

The launch of Motel Formule 1 Brisbane Airport comes at a time of important development around the area. Brisbane Airport Corporation plans to create a thriving commercial and industrial hub to complement its core aviation business. 

In line with this expansion, Virgin recently decided to base its Australian operations in Brisbane and Qantas is setting up its Boeing 767 maintenance plant there. In addition, the imminent opening of the $220 million Airtrain connection to the city and Gold Coast will make Brisbane Airport and its surrounding suburbs an important economic hub. 

The opening of the new Formule 1 greatly bolsters the airport�s expansion plans by providing an international hotel that can cater for increasing travel demand created in this vibrant new area.

�This hotel is opening at a very exciting time in Brisbane�s Airport�s development and we are pleased to be able to cater for the increasing demand for hotel accommodation in this important area,� said Accor�s Managing Director for Australia, New Zealand & the South Pacific, Mr Michael Issenberg.
Just seven years after its first Australian Formule 1 opened in Campbelltown
in Sydney, Accor has plans to expand the budget motel network to 20 hotels
by 2002.

Accor is the world�s largest hotel and tourism company, operating in a total of 140 countries, employing 130,000 people. The global group is a leader in travel, tourism and corporate services with two major international activities:
hotels: 3,500 hotels (385,000 rooms) in 90 countries (including 180 hotels in the Asia Pacific region under brands such as Sofitel, Novotel, Mercure, All Seasons, Ibis and Formule 1), travel agencies, restaurants and casinos;
services to corporate clients and public institutions: each day, over 12 million people in 31 countries use a broad range of services (Food Vouchers, People�s Care, Expenses Management, Social Services, Incentive / Events) developed and managed by Accor.

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Contact:
 Peter Hook
[email protected]

Also See Accor Invests in Australian Hospitality with Launch of National In-hotel Training Academy / Nov 2000 
New-generation Ibis Hotel Expands into Australia with Opening of Ibis Sydney Airport; the First of the Ibis 2003 Hotels to Open Outside Europe / Aug 2000 


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