May 12--Zaya, a newly formed Abu-Dhabi-based real estate joint venture between Tasameem Real Estate and Assas, whose combined portfolio exceeds USD 15 billion, enters the high-end property market with a slate of private exclusive development projects. Its first project; Nurai, is an iconic resort development off the coast of Abu Dhabi, scheduled to be launched in May 2008.

"We have established a property development organization that will only create residential and hospitality developments at the highest end of the property market," said Nadia Zaal, CEO and Co-founder of Zaya. Backed by senior management with over 25 years of experience, Zaal leads with fresh prospective and passionate dedication in creating sustainable communities that will raise the bar in high end property development.

Zaal explains, "Zaya has a passion for creating unique lifestyle solutions that goes beyond bricks and mortar. Using our unique understanding of the clientele and refusing to be bound by convention, our projects will be known for being the most stylish living experiences in the region and beyond".

"Our research has shown that there is a shortage of the kind of highly sophisticated projects we envision for our company. We intend to remain focused at the highest end of the market and we have plans for expansion into the Middle East, Asia and Europe".

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