PKF Consulting

TRENDS IN THE HOTEL INDUSTRY

United States - States
1994 Year-to-Date Third Quarter*


Occupancy Average Daily Rate
1994 1993 Percent
Variation
1994 1993 Percent
Variation
New England and Mid-Atlantic States
Massachusetts 74.0% 71.7% 3.2% $ 115.00 $ 109.06 5.4%
New Hampshire 57.5 55.3 4.0 68.71 66.56 3.2
Pennsylvania 69.6 66.3 5.0 81.59 77.25 5.6
Rhode Island 69.0 65.5 5.3 88.00 86.46 1.8
Subtotal 70.6% 67.9% 4.0% $ 98.21 $ 93.52 5.0%
North Central States
Kansas 65.6% 64.5% 1.7% $ 60.89 % 58.64 3.8%
Missouri 65.8 64.1 2.7 65.93 63.51 3.8
Subtotal 65.7% 64.3% 2.2% $ 63.92 $ 61.55 3.9%
South Atlantic States
Florida 70.0% 72.1% (2.9)% $ 79.50 $ 77.95 2.0%
Georgia 68.0 65.5 3.8 76.00 73.87 2.9
North Carolina 64.0 60.7 5.4 59.43 57.47 3.4
Virginia 69.5 67.9 2.4 72.95 67.60 7.9
Subtotal 69.2% 69.8% (0.9)% $ 76.93 $ 75.09 2.5%
South Central States
Alabama 71.0% 68.7% 3.3% $ 45.75 $ 44.17 3.6%
Arkansas 64.2 61.6 4.2 46.75 45.38 3.0
Louisiana 72.3 68.8 5.1 73.74 71.57 3.0
Mississippi 69.2 66.1 4.7 50.80 47.86 6.1
Oklahoma 59.8 57.2 4.5 51.73 50.22 3.0
Tennessee 71.8 69.2 3.8 68.70 65.85 4.3
Texas 67.3 65.5 2.7 62.92 61.15 2.9
Subtotal 68.3% 66.1% 3.3% $ 63.76 $ 61.78 3.2%
Mountain and Pacific States
Arizona 72.0% 69.7% 3.3% $ 85.49 $ 78.56 8.8%
Colorado 72.3 69.9 3.4 66.62 63.49 4.9
Hawaii 77.1 72.0 7.1 105.50 104.89 0.6
Idaho 76.0 74.9 1.5 56.79 53.55 6.1
Montana 63.6 65.7 (3.2) 50.33 48.52 3.7
New Mexico 74.2 72.9 1.8 69.77 67.47 3.4
Northern California 71.0 68.8 3.,2 86.69 84.76 2.3
Oregon 71.7 71.0 1.0 71.79 69.29 3.6
Southern California 68.0 64.8 4.9 80.21 78.81 1.8
Utah 78.7 77.1 2.1 64.18 61.01 5.2
Washington 71.1 69.2 2.7 74.24 71.68 3.6
Wyoming 65.5 65.6 (0.2) 62.98 60.37 4.3
Subtotal 71.8% 68.9% 4.2% $ 83.79 $ 81.40 2.9%
Total States 69.9% 68.0% 2.8% $ 77.04 $ 74.68 3.2%
National Average** 70.1% 67.9% 3.2% $ 81.19 $ 78.43 3.5%
*Some markets estimated.        **Average property size: 210 rooms.


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