Annual
Forecast for the Hotel Industry
Annual
Forecast for the Hotel Industry
United States Cities
Projections 1997 - 1998
| Occupancy | Average Daily Rate | ||||||||
| 1996 | 1997 | 1998 | 1996 | 1997 | 1998 | ||||
| Actual | Estimated | Projected | Actual | Estimated | Projected | ||||
| Albuquerque, NM | 71.00% | 69.00% | 69.00% | $65.00 | $71.00 | $75.00 | |||
| Atlanta, GA | 71.00% | 70.00% | 69.00% | $95.25 | $101.00 | $105.00 | |||
| Atlantic City, NJ (non-casino) | 54.00% | 50.00% | 52.00% | $72.50 | $75.50 | $78.50 | |||
| Austin, TX | 72.50% | 72.50% | 71.00% | $77.00 | $77.00 | $81.00 | |||
| Baton Rouge, LA | 71.40% | 72.00% | 72.00% | $56.00 | $60.00 | $63.00 | |||
| Boise, ID | 68.60% | 65.00% | 65.00% | $66.00 | $69.00 | $71.00 | |||
| Boston, MA | 78.40% | 80.00% | 80.00% | $145.91 | $160.50 | $172.50 | |||
| Charlotte, NC | 69.90% | 67.50% | 67.50% | $65.31 | $72.25 | $76.50 | |||
| Chicago, IL | 73.50% | 76.00% | 75.00% | $101.33 | $112.00 | $120.00 | |||
| Colorado Springs, CO | 76.00% | 73.00% | 73.00% | $70.00 | $75.00 | $80.00 | |||
| Corpus Christi, TX | 61.80% | 61.50% | 62.00% | $58.75 | $62.00 | $65.00 | |||
| Dallas/Ft. Worth, TX | 66.50% | 66.50% | 66.00% | $90.50 | $90.50 | $94.00 | |||
| Denver, CO | 72.70% | 72.20% | 72.00% | $74.18 | $81.00 | $87.00 | |||
| El Paso, TX | 65.90% | 64.50% | 65.00% | $51.41 | $53.00 | $55.00 | |||
| Houston, TX | 63.80% | 67.50% | 68.00% | $72.38 | $80.00 | $84.00 | |||
| Knoxville, TN | 64.40% | 67.00% | 67.00% | $60.35 | $64.50 | $68.00 | |||
| Little Rock, AR | 65.90% | 65.60% | 64.50% | $42.24 | $47.00 | $50.25 | |||
| Los Angeles, CA | 71.60% | 74.00% | 75.00% | $89.26 | $94.00 | $102.00 | |||
| Memphis, TN | 68.90% | 64.50% | 63.50% | $70.85 | $77.00 | $82.00 | |||
| Miami, FL | 73.30% | 75.50% | 76.50% | $114.26 | $123.00 | $131.50 | |||
| Minneapolis, MN | 66.20% | 71.60% | 73.00% | $93.52 | $97.00 | $104.00 | |||
| Nashville, TN | 73.10% | 74.40% | 74.00% | $89.50 | $93.00 | $97.00 | |||
| New Orleans, LA | 73.20% | 75.50% | 74.00% | $103.42 | $113.50 | $114.00 | |||
| New York, NY | 81.80% | 83.00% | 83.00% | $174.60 | $187.50 | $200.00 | |||
| Orange County, CA | 73.70% | 73.00% | 74.00% | $82.01 | $92.00 | $98.00 | |||
| Orlando, FL | 81.80% | 84.40% | 84.50% | $72.25 | $80.00 | $86.00 | |||
| Philadelphia, PA | 75.00% | 76.00% | 76.00% | $115.75 | $128.00 | $135.00 | |||
| Phoenix, AZ | 73.10% | 71.90% | 70.00% | $105.14 | $111.00 | $116.00 | |||
| Portland, OR | 77.20% | 74.00% | 72.00% | $98.64 | $107.00 | $110.00 | |||
| Raleigh, NC | 73.00% | 70.00% | 70.00% | $75.00 | $81.00 | $86.00 | |||
| Sacramento, CA | 67.10% | 72.80% | 72.50% | $60.69 | $68.00 | $70.75 | |||
| Salt Lake City, UT | 81.10% | 76.80% | 75.50% | $70.73 | $78.00 | $83.00 | |||
| San Antonio, TX | 64.00% | 64.00% | 64.00% | $73.00 | $73.00 | $74.00 | |||
| San Diego County, CA | 71.70% | 74.00% | 76.00% | $97.03 | $103.00 | $108.00 | |||
| San Francisco, CA | 78.70% | 80.60% | 80.00% | $113.15 | $129.50 | $141.00 | |||
| Santa Fe, NM | 68.00% | 69.00% | 69.00% | $107.00 | $109.00 | $112.00 | |||
| Scottsdale, AZ | 70.80% | 71.50% | 70.00% | $126.37 | $130.00 | $134.00 | |||
| Seattle, WA | 77.30% | 78.00% | 77.00% | $112.90 | $120.00 | $126.00 | |||
| St. Louis, MO | 68.40% | 64.40% | 64.00% | $76.35 | $84.00 | $89.50 | |||
| Tucson, AZ | 73.00% | 72.00% | 71.00% | $91.08 | $97.00 | $102.00 | |||
| Waikiki, HI | 82.50% | 80.00% | 81.00% | $118.20 | $124.00 | $130.00 | |||
| Washington, DC | 68.70% | 71.00% | 71.00% | $125.00 | $130.00 | $135.25 | |||
|
TOTAL CITIES* |
73.10% | 73.90% | 73.90% | $99.05 | $106.22 | $112.39 | |||
| * Average property size: 220 rooms | |||||||||
Source PKF Consulting
For additional information contact Robert Mandelbaum at the firm:
PKF Consulting
425 California Street, Suite 1650
San Francisco, CA 94105
Phone (415)421-5378
email rmloaf@aol.com
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Last Updated on 9/23/97
By Richard L. Johnson