|
1998 |
| With approximately $l4.3 billion in net income last year, the lodging
industry has realized the longest and most impressive profit - taking period
in history. Increased efficiencies, availability of capital, strong
market fundamentals, and high barriers to entry have inspired the confidence
of Wall Street in the mid-90's, creating new investment conduits, flooding
public and private capital markets, and inspiring widespread mergers and
acquisitions. However, when 21 to 34 cents out of every dollar spent is
attributable to labor and the majority,. of the workforce is compensated
hourly, any talk of increasing the minimum wage is liable to be an alba-tross
for operators.
President Clinton recently proposed to increase the minimum wage in the U.S. by $1, or 19.4 percent over the next two years. Although this is more likely to directly influence small businesses, high-volume competitive industries such as fast-food chains, and part-time employers, it is also likely to affect the hotel industry in a variety of ways, albeit on a market, and property-specific basis. Markets with a strong union presence and upscale properties are expected to be the least affected, as the minimum wage increase will not approach the high wages contractually awarded. However, for an increasing number of markets that are reaching supply saturation, properties with heavy seasonal labor demands, and budget and economy properties with narrow margins, the proposed increase in minimum wage is likely to directly translate to reduced profitability In addition, prices for hotel goods, food and beverage items, linens, and guest supplies are likely to increase since much of the workforce in these production - -oriented industries are minimum wage earners. Row will the individual property react? In strong markets such as New York, San Francisco, and Boston, much of the direct increase is likely to be passed on to the guest in the form of elevated average daily room rates. In weak markets, layoffs (when possible) will be a direct result and service will suffer. Under either scenario, reduced profitability will likely occur either directly or indirectly, curtailing the underlying value of the assets. If the minimum wage increases, there is likely to be fallout in terms of industry - -wide profitability. Thoughtful income valuations that provide an indication of a property's value based on the present value of a future income stream should recognize profit shortfalls due to labor costs which outpace revenue growth. Will it stop the widespread acquisition of properties? Unlikely, as the acquisition of new properties is fundamental to Wall Street's earnings expectations. However, it is likely to decrease the overall attraction of hotels as an asset class for private investors and developers. |
| Every effort has been made to provide accurate information. This publication does not render accounting, appraisal, counseling, investment, legal or other professional services. If such services are required, a professional should he engaged. |
| © Hotel Investment OUTLOOK is published by Landauer Associates, Inc. Permission to reprint these articles is given provided Landauer Associates, Inc. is referenced and notified prior to use. Robert C. .Mullikin, Managing Director in Landauer's New York office is principal editor of the OUTLOOK. |
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