About Pegasus Business Intelligence / Tools for Increasing Revenue

Pegasus Business Intelligence, based in Dallas, Texas, specializes in revenue enhancement through the use of marketing information with a specialty in the hospitality industry. Along with database marketing and market research, the company provides assistance in strategic marketing planning and sales/marketing training. This unique marketing consulting service assists hotel properties and corporate offices with the skills and technology to improve revenue production.

Services include:

consumer and group guest database analysis,
development of pricing and rate diagnostics to determine if rate structures are sound,
training innovations in transient selling through sales,
front office and reservations,
audits of front office operations and guest history,
reservation and group sales shopping,
assistance in using computerized front office and reservation systems better for marketing purposes,
basic and advanced sales and marketing training, assistance in marketing planning long range planning and re-positioning of hotels,
market research (survey and focus groups)

Pegasus Business Intelligence has introduced proprietary database software, KALEIDOSCOPE, which is state-of-the-art technology for individual hotels or hotel groups who want to automate their database requirements for marketing. The service manages and analyzes the client's database so accurate customer profiles are developed and all opportunities are uncovered for additional business.

In addition to a simplified database package called the Market Analyst, the Pegasus Business Intelligence software suite which was released in January, 1997 includes innovations such a mini-yield and forecasting module, software to facilitate the writing and management of a marketing plan, a pricing diagnostic toolbox to assess hospitality rate structures and a customer satisfaction monitor. All software will be Windows based and will require no on-site training.

Kaleidoscope Marketing Database and System

Do you know where high potential non-users are?
Do you know the demographics and lifestyle profiles of your guests and how to reach them?
Do you know which cities your sales staff should concentrate on?
Are you tracking all promotions to measure conversions from all inquiries to bookings?
Do you know how to increase the response from your direct mailings?
Can you easily access the marketing information you need day to day?

Using the Kaleidoscope Marketing Database to build, analyze and manage your data will help find the answers to understand your customers. Here are just some of the things you can do with the help of Kaleidoscope: data hygiene and householding, indexing and penetration analysis against the census, demographic and lifestyle profile overlays, target market mapping and a variety of statistical reports that help you better profile your markets and your customers. Once you analyze your data and have clearly identified the most appropriate target audience, you can plan your strategy. Managing the data for future use makes this an invaluable tool. The Kaleidoscope system consists of three inter-related and integrated components: Architect, Quest, Transact.

Architect

Architect is a suite of marketing database design and management tools for database administrators with relational database experience. An intuitive graphical user interface eliminates the need to write custom code throughout the entire database build and update process. These tools are designed to be a production system that can efficiently convert dynamic sales and marketing data into an application driven database.

Key Features

design a customized marketing database structure to include multiple tables. The overall database structure can be easily and quickly modified
"map" internal and external sales and marketing source data to populate and update your target marketing database
eliminate redundant data
all data processing rules and conditions can be created, saved and reused as project files that can be executed in batch mode
validate and correct the content of data fields
establish parent/child table relationships
build indexes to optimize queries
define and manage an integrated data dictionary to include lookup tables
built-in security allows a database administrator to design which fields of data and/or tables can be accessed by end users
available in single user, or multiple user site licenses

Quest

Quest is a powerful query and report generation tool designed to meet the analysis needs of marketing end users. Quest provides easy desktop access to a customized marketing database supporting both strategic and tactical activities. The ability to flexibly assemble data to meet the unique reporting requirements of your business is one of its key strengths. Quest has evolved in response to the demands end users face in producing decision-making information.

Key Features

supports ad-hoc and standard reporting to include; statistics, cross tabulations, listings, quick counts, labels and maps
English language field descriptions provide end users with a user friendly way to construct queries without the need of programming or SQL expertise
query specifications can include criteria equations (with Boolean logic), column sets (with the option of embedded criteria), row sets and/or the entire query specification can be saved and reused
custom row and column sets definitions can be saved by aggregating fields or field values "on-the-fly"
column calculations can be performed "on-the-fly"
query output can be saved to a wide variety of file formats on a simultaneous basis and can be executed in a batch mode
integrated report writer makes queries presentable in customized formats
available in single user, or multiple user site licenses

Transact

Transact is a customizable data entry system designed to easily collect critical sales and marketing data. An intuitive graphical user interface guides end users to insure valid data is entered into your marketing database. Transact is an excellent tool for the collection of meaningful data from a wide variety of sources.

Key Features

design customized database "views"
validation routines insure accurate data is entered into your marketing database
"pick lists" or look up files provide end users with a listing of acceptable entries
field "locking" will not permit end users to leave specified fields blank
automated field updating based on the value of another data entered field
ability to easily identify duplicate or closest match records in a browser
define and manage an integrated data dictionary
built-in security allows a database administrator to designate which fields of data and/or tables can be accessed by end users
available in single user, or multiple user site licenses

For More Information: Pegasus Business Intelligence John F. Davis III President & CEO - Pegasus Systems, Inc. Cindy Estis Green - Senior Vice President email: cindyg@pegsinc.com Deborah D. Estis - Vice President Sales email: debbiee@pegsinc.com 3811 Turtle Creek Blvd., Suite 1100 Dallas, Texas 75219 Phone 214.528.5656 Fax 214.528.5675 Web Site www.pegsinc.com