|August 2000 - Before we can discuss your optimum AAA rating,
we should agree on a definition of this term. I define your
optimum rating as the highest rating your property can earn and maintain
over time. It is also the rating at which your property is best positioned
to compete locally with product and price.
I consider this different from the maximum rating, which I define as the highest rating you might earn without regard to market segment, your guests’ desires and preferences, and without considering the long-term costs of retaining the rating. I can assure you that keeping a rating is more difficult and more expensive than earning it in the first place. A major risk inherent in being “overrated” is that the time can come when you may have to choose between losing the rating and subsidizing it.
I suggest some simple steps to determine your optimum rating.
Depending on the answers to these questions, your property may already be at its optimum AAA rating. If so, I suggest that your best course of action is to focus on maintaining that rating.
If you determine that a higher rating is attainable and feasible, I suggest you formulate a plan to reach that goal.
Harry Nobles Hospitality Consulting
|Also See:||If You Disagree With Your AAA Rating…../ June 2000|
|Are AAA Ratings Always Accurate and Objective / May 2000|
|Creating Atmosphere / Jan 2000|
|What is "Atmosphere"? / December 1999|
|Maintaining Your AAA Rating / Nov 1999|
|Earning a AAA Rating vs Maintaining a AAA Rating: Which Is More Difficult? / Oct 1999|
|Can Outstanding Service Offset Hotel Physical Deficiencies in the Rating Systems? / Harry Nobles / June 1999|
|Consistency: The Hallmark of a Fine Hotel / September 1999|
|Mobil Travel Guide Announces 1998 Mobil Four-and Five-Star Award Winners / Jan 1998|
|Key to Success: Training + Follow-Up / June 2000|
|The Legend of the Pineapple / Harry Nobles / Feb 1999|