The enthusiastic reception of the first three W properties, the W New York, W Atlanta and W San Francisco has demonstrated that there is a market for a fun, hip and exciting hotel collection that happily marries boutique hotel flair with the quality and functionality of larger brand hotels.

“The launch of W Hotels represented an important evolution in the hotel industry, a unique union of style and substance,” said Barry Sternlicht, Chairman and CEO of Starwood Hotels Resorts Worldwide, Inc. “W Hotels offer the hip personality and chic style of a boutique hotel, while providing the reliability and comprehensive business amenities and services that savvy travelers expect. We call this concept the ‘style’ hotel.”

The W guestroom includes a fortune cookie at turndown; a W CD; a coffeemaker with W’s own blend of coffee; a lush terry-lined, cotton pique bathrobe; and custom-formulated Aveda bath products.

Guestrooms will feature the latest in technology, including a 27” color TV equipped with ultra-fast Internet access (via an infrared keyboard). High- speed dataport connectivity will be available at speeds up to 100 times faster than conventional modems. Guests can also set up their own personal, secure E-mail addresses while staying at W Hotels.

Each room also has two phones (one with dataport and speakerphone capabilities and another 900MHz cordless dual-line phone). Nearly any business equipment or service is available on request to W Hotel guests, and no fewer than 15% of the rooms are designated “W Home Office” offering special amenities geared specifically to the business traveler such as a combination printer/copier/fax/scanner.

W Hotels has a service commitment that provides “whatever you want, whenever you want it.” Whether it be a laser printer at 2 a.m. or a bath filled with chocolate, just ask.

W Hotels will eventually consist of 16 properties opening in major U.S. cities through 2001. 
 

W San Francisco

The W Atlanta opened in February of 1999, followed by W San Francisco in May. This year, four more W Hotels will open, with W Seattle on September 1, W Los Angeles—westwood opening in December and W New York—the court * the tuscany also debuting in December. Eight additional W Hotels are scheduled to open through 2001, in Boston, Chicago (two), Denver, Honolulu, New Orleans (two) Sydney and Washington, DC. W Hotels are managed (and in some cases, owned) by Starwood Hotels Resorts Worldwide, Inc., which operates more than 700 hotels in 72 countries and 130,000 employees at its owned and managed properties.